Can teams still rely on daily interactions to build a sound culture? Most employees haven’t exactly gathered around the water cooler lately. And yet, remote work has persisted since March. How can your business secure its work by improving its digital teams?
Two-Way Business Communications for Digital Teams
On Aug. 5, Globalization Partners hosted a webinar presentation from C.O.O. Debbie Millin and Community and Cultural Manager Allie Kovalik. The title gives away the timely topic: “3 Digital Strategies to Build Digital Community and Attract Top Talent.”
For context, Globalization Partners expands businesses into one of 187 countries through hiring and onboarding services. Securing businesses through improved digital teams is their bread and butter, as is attracting sound new talent from various communities.
But we’ll only dig into how businesses can strengthen their digital teams for culture and productivity. And we’ll use our own remote team at North Carolina News Daily as a case study.
Contact Your Digital Team Often
“Be authentic and vulnerable about your story,” Millin says. She and Kovalik have connected with teams through storytelling, and it has required authenticity. That truthful connection can start at the top, Millin reports. “It’s a sort of ‘If you build it, they will come’ philosophy,” Kovalik added. Connection, the basis every remote team needs, comes best when everyone speaks candidly about both their personal and professional stories. And proactive communication (reaching out more than you might otherwise) enables remote connection.
Our NCND team can confirm the good of communicating more while including both the professional and the personal. Editorial meetings sometimes verge into what writers’ kids are up to, or which contributor visited which vacation spot. Sometimes the calls last longer than anticipated, but frequent, humanized contact draws our digital team together. It reminds us that behind our screens, we’re all people with concerns beyond work. And that understanding gives us a better community, spurring better collaboration.
Invite Your Team’s Feedback in Return
It also helps to listen to your team members, Millin and Kovalik. “We’ve seen employee-led initiatives come out of this pandemic,” Kovalik explained. “They should be celebrated.” If you invite your employees to respond and suggest new paths forward, you’ll likely strengthen your business. Why?
Secure, valued feedback from your employees can add new accountability and job satisfaction. If your boss asks for, and then implements, your uncomfortable feedback, wouldn’t you feel more engaged and valuable within the company? You, after all, have just kept your employer accountable through your own insights. For digital teams, whose members sometimes feel unsure where they fit within the business, valued feedback can secure how those members feel.
The NCND team has incorporated this feedback into those proactive check-ins. Editors ask whether writers find the pitching and editing process to be effective. In some cases, writers have given tips to streamline how we do it. For instance, it helps when we assign pieces, not just as when we receive pitched ideas. Disconnected from an office, our staff writers might never have volunteered these better practices. Kovalik summed it up well: “Building that digital community really does require an intentional effort.” That means employee feedback, not just staff meetings.
Keep learning the best business trends – COVID-19 keeps them in flux.
Even if we have one or two successes few in building digital community, NCND has more to learn. That’s why we track business stories from all around North Carolina (our own insights, as well as yours). Why not brush up on the current trends?