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David Straughan

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David Straughan is a writer, editor, and coffee nerd from Durham, North Carolina. Before coming back home, David served as Editor of two English-language magazines in Ningbo, China. Now, back in Durham, he is an obsessive investigator of local businesses, culture, and politics.

4 Ways to Tell If Your Digital Marketing Agency Is Ripping You Off
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4 Ways to Tell If Your Digital Marketing Agency Is Ripping You Off

Digital marketing can be one of the most cost-efficient and effective ways to market your business. When done right, modern SEO, pay-per-click (PPC) marketing and social media advertising help businesses target their marketing with precision at a fraction of the cost of traditional advertising. However, as with any business, services don’t always perform as advertised....

Price Gouging Laws in NC: What You Should Know
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Price Gouging Laws in NC: What You Should Know

Hurricane season doesn’t just bring rain, wind and floods to North Carolina. Every year, some unscrupulous businesses use a state of emergency as an opportunity to suddenly raise prices. This practice is known as price gouging, or predatory pricing. In recent years, the NC Department of Justice has strengthened price gouging laws in an effort...

Should You Use Behavioral Assessments For Your Next Hire?
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Should You Use Behavioral Assessments For Your Next Hire?

Many businesses are using behavioral assessments to get a better idea of applicants’ personalities as part of their hiring process. One survey found that nearly 80% of Fortune 500 companies use these tests to make new hires. But do they make sense for your business? Why Companies Use Behavioral Assessments In short? Bad hires are...

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4 Performance Metrics Every Small Business Owner Should Know

Small business owners today have more performance metrics at their fingertips. Performance metrics, often referred to as Key Performance Indicators (KPIs), are datasets that help tell the story of a business’ financial health and future potential. However, as the amount of data businesses collect goes up, it becomes more and more difficult to tell which...